#37: Communicate Your HR Brand

You have probably heard the term branding as it relates to marketing a product or service. You have probably also heard of branding a company or an organization. You might even have a friend or two that pursued marketing and branding as a career path.

 

What might be less known to you is the term personal branding. Personal branding is how you present yourself and how you are viewed by the world. It is based on what makes you unique; your skills, experiences, attributes and personality. Some say it is the sum of how people describe you or talk about you when you are not around.

 

So what does that have to do with your HR Career?

 

Actually, quite a lot. You, as an emerging HR professional who may be looking for a job or building your career also have a personal brand that tells people what to expect of you if they meet you.

If your brand is communicated in the right way and through the right avenues it can help you stand out, help you make more great connections and ultimately create more career opportunities for yourself both within your organization and outside of it.

 

In this episode, I talk about some of the best places and ways to communicate your personal brand and share a couple of things you can do today to be more intentional about how you show up online and in person so that the perception you leave people with is the one you want to portray. Being intentional about your brand will not only make you feel more confident, but it will also help you attract the right people to you so that you can realize a satisfying and fulfilling HR career.

 

Find a summary of this episode with helpful links on my website at www.unicorngroup.ca/episode-37. 

 

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